The Boy Scouts of America, a longstanding institution integral to American youth culture for over a century, is undertaking a significant rebranding. Amid shifting societal values, the organization has chosen to rename itself “Scouting America,” marking a step away from tradition in favor of a stronger commitment to inclusivity.
With a legacy spanning 114 years, the decision follows recent reforms that opened membership to both girls and LGBTQ+ youth. Announced at the organization’s annual gathering in Florida, this change responds to financial challenges, declining membership, and a rise in allegations of misconduct, all of which have influenced this transformative direction.
Under the leadership of Roger Krone, the organization’s respected president and CEO, Scouting America is being guided toward a future where every young person in the country feels fully included in its programs. In a pivotal interview with The Associated Press, Krone emphasized the vision for Scouting America to be a welcoming community for youth nationwide.
This rebranding effort is designed as a forward-looking step toward growth and renewal, with the headquarters in Irving, Texas, aiming to inspire a new generation of scouts while upholding core values. Set for official launch on February 8, 2025—Scouting America’s 115th anniversary—this transformation marks an exciting step toward a vibrant future.
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With membership at historic lows, Boy Scouts of America decides to rebrand to make clear that “boys” are no longer welcome.
I’m sure that will help with recruiting. https://t.co/Rwf63B3p6I
— Ted Cruz (@tedcruz) May 7, 2024
From the pivotal decision to welcome gay youth in 2013 to the groundbreaking inclusion of girls in Cub Scouts and Scouts BSA in recent years, the Boy Scouts of America has consistently shown its commitment to evolving with the times. This progressive approach has led to remarkable milestones, including over 6,000 girls earning the prestigious rank of Eagle Scout.
While the rebranding has faced criticism on social media—most notably from Texas Senator Ted Cruz, who suggested on Twitter that it could signal boys are no longer welcome—the organization remains devoted to its mission for young boys. At its core, the Boy Scouts of America remains committed to providing enriching programs for boys eager to join.
As Scouting America sets its sights on the future, we can look forward with optimism, hoping that countless young people across the United States will embark on the adventures and friendships the organization has offered for over a century. Alongside these experiences, Scouting America continues to foster a deep sense of belonging and purpose among its participants.